Graceful distribution* will define the wine business in the next decade.
Look across the landscape of all these Importers and Distributors – those who can execute with grace will be left standing and the others with either blow up soon or slowly wither away to nothing.
Graceful Distribution honors the producer, the importer/distributor, the beverage director/restaurant/retailer, and the end consumer. It is a circular chain that is exceedingly difficult and innately imperfect. But whoever can get their heads around this concept in these competitive times is not only going to win but win huge.
The importer/distributor that can gracefully support their growers, the customers they sell to and the people that work for them is the real juggernaut.
Graceful distribution will be the difference maker, the lifeline of it all.
“ The importer/distributor that can gracefully support the producers they represent, the customers they sell to and the people that work for them is the real juggernaut.
This is the defining time and I believe there to be a gargantuan amount of opportunity. This is a moment where an importer/distributor can really separate itself. If you can execute on Graceful distribution, you will win…
This is a moment where an importer/distributor can really separate itself. If you can execute on Graceful distribution, you will win.
Graceful Distribution – the act of distribution in the pursuit of serving in every direction. Towards producer, towards employees, customers, and consumers. Each individually, and all at once.