I really, really hate this: #grind.
The ‘grind mentality’ in wine sales makes for some early success, mid-term burnout, and long-term hurt.
If you start from zero every month as a salesperson (in NYC especially), you need a tenacious mentality. There can’t be a lot of quit in you. Commissioned sales is clearly not for everyone. When I started, to combat some of my own shortcomings, I consistently told myself to grind: To force it to work and push the rock up the hill. This actually worked for a while, but over time it stopped helping. Take it from me, sitting here, right now: Don’t ‘grind’ in the long-term….Avoid this at all costs.
That big number that you worked so hard to make today won’t mean much tomorrow if you are incrementally crushing yourself to do it. Keep in mind that while you are ‘grinding’, you may be selling a lot of wine to a lot of people. You may even get some extra ‘attaboys’ for what you are doing. But also remember that the ‘grind mentality’ will reduce you over time, and the end won’t look pretty.
“ The grind mentality in wine sales makes for some early success, mid-term burnout, and long-term hurt.
If you are ‘grinding’, step back and look at what you are trying too hard to do. More than likely, you are simply doing too much. You are probably putting unnecessary tension and effort into selling habits that are inhibiting you long-term, and you need to change them. Grinding is not a discipline, changing habits is.
Don’t grind. Do the absolute best you can and then relax.