White knuckling the problems don’t ever work as a sales rep. I have tried and I can tell you this with certainty: it makes it much worse. Below are a few problems that have stood the test of time. I have seen them over and over again, and have made endless mistakes dealing with them by force.
The Classic Problems
Inventory will never be correct. It is the Rubik’s cube that will never be completed.
The market will fluctuate. Up. Down. Up. Down. I have been through both. There is always something to see more clearly, and no matter what anyone says, neither up or down markets are easy.
That buyer you work so well with probably won’t be there forever.
The moment you think it will align and there will be an eternal thunderclap of business, they will move on. Enjoy your time.
They don’t respond to emails, so you have to find another way.
The office isn’t against you. A “back of house/front of house conflict dynamic” will be pushed forward by someone. Ignore it. Whoever wants to instigate the classic “us against them” within a company is a mediocre professional at best and will pull you away from artisan sales.
The blame game trap. There will be pressure to scapegoat all the time. Ignore this, too.
“ Whoever wants to instigate the classic "us against them" within a beverage company is a mediocre professional at best and will pull you away from artisan sales.
What are you missing? What can you see that others can’t via the work you do and the portfolio you sell?
What do you say to yourself every day that can move you forward without just white knuckling it all?
Selling wine and spirits thoughtfully is ridiculously difficult to execute well. Don’t make it harder.