3 minute read
File under: Artisan Salescraft
Don’t listen to them. Don’t listen to the appointment obsessed, or the hackneyed never-before-in-the-trenches middle manager spreadsheeting you for no reason and telling you that numbers never lie.
Do listen to your intuition. Develop that.
Don’t create sales, create dialogue.
Look for what is hidden in plain sight.
Take the new and make it known and take the known and make it new.
Don’t take orders, tell memorable stories.
Connection wins every single time, it just may not seem like it in the moment.
Be fearless if you actually have something real to offer and if you don’t, figure it out yesterday.
Listen more. Empathize like a professional.
Think like a fluent buyer. Ask better questions.
Learn to feel the pulse of a place.
Practice restraint. You don’t have to drink of the cup from the second bottle.
Send bespoke emails that actually mean something, not just because.
Go home well.
Confidence comes from a philosophy that doesn’t involve any number.
Be open. Be thirsty to learn.
Don’t get locked in the technical info and miss the context.
You are not a brand, you are a person.
You don’t ever sell to – you sell with.
Sevenfifty is a tool. Use it like one.
Love impermanence – constant change is part of the game.
A great sales rep (whatever this title actually means now) makes waves that no one will ever see, waves that continue to crash for years – but no one but you will know.
More artisan sales craft explanation here.
And if all else fails, just reach out @iamlooper. I am here to help.