To sell, or not to sell

To sell, or not to sell, that is not the question.

If the idea of “selling” motivates you, then live in that frame. Invest in the sales mentality as a competitive fire to continue to drive you. This pursuit is in itself not a bad thing. But be careful to avoid idolizing the number or that big case drop of wine or case stack of spirits that goes out. It’s a trap. 

Selling is a result of philosophy and connection artistry – real craft. 

The most important question in the beverage game today is how well you can connect. 

Connection artists make waves. Salespeople make sales.