To Begin Again
There will come a time where you will have to begin again. To forget what you thought you knew about wine and sales and the market.
The Traps
It is likely that many of the below have come up for you:
Those wines don’t sell.
They would never like that.
He/She is not a good Wine Buyer.
I have nothing they want.
I am going to ignore that producer in my portfolio because the wines aren’t up to “my standard.”
They don’t know what they are doing.
Everything is out of stock.
They will never email me back.
Why don’t buyers taste anymore?
“ To get out of your own way it is vital to begin again. You must change your perspective.
I know this change isn’t easy, but I am certain it is vital.
I am getting clarity daily by asking two simple questions: What is this for? Am I just doing the same thing again because it is obvious?
Anselme Selosse leveled up when he asked himself why he was doing what he was doing. You can, too.
Begin again.