THE REORDER
06/13/17
Questions for the Players
Questions for the key market players today:
To the Sommelier/Wine Buyer
What do you buy that very few of your buyer colleagues agree with you on?
To the Importer/Distributor
Since everyone has good, buyable wine, what do you have that others don’t? What do you make?
To the Spirits Buyer
Are you defining the Brands of the future through your buying? What does “Craft” really mean?
To the Supplier
If you could never do a work with or a market visit again, what would you do?
“ To the Wine Buyer/Sommelier: What do you buy that very few of you buyer colleagues agree with you on?
To the Retailer
If it isn’t about the price or the brand, what is it about? Bonus: why do most email offers look the same?
To the Sales Rep
Which ideas are you bringing to the buyer that they haven’t thought of already?