Producer X is the next Dauvissat.
Producer Y is just like Clos Rougeard.
No, they aren’t…and maybe that is a good thing.
This market has a predilection for connecting new producers to the most fetishized ones. It is a ‘grab your attention’ tactic, or possibly a Jedi mind trick…
Even further, it startles me to think about how few will challenge whether the currently lauded and scarce producers actually deliver. Could the most coveted wines be overrated? I am going to go out on a limb here (not really)…the answer is yes.
It takes very little to make pronouncements like we know it all—Like we have all the answers. But look around you..you may be just saying what everyone else is. And do you really know?
“ It takes observation and courage to notice when a wine isn't a wine anymore, it is a brand.
And maybe, just maybe the brand is whole lot better than the wine.