One Tech Revolution

3 Minute Read

File Under: Market

The beverage business is on the verge of one tech revolution that will change the industry forever.

Out in the market, tales of companies pursuing the “Amazon of the Beverage Business” title abound – but obviously, that path of a wine company to a giant tech company with top-notch distribution is much easier said than done.

Which part of the business will it be?

Will it be a consumer facing one that fulfills the potential promise of DTC?

Is it an Artificial Intelligence tool that learns the consumer taste and then pulls through sales at the retail level?

Will it be on the logistics side?

Is it an application with retail partnerships that democratizes pricing and availability nationally?

Is it an ordering platform or “marketplace” on the pre-consumer side?

Or will it be something within the beverage business ecosystem that no one is looking at?

What keeps coming up for me when I think about the big change is the transition, translation, and execution of taking a product of the dirt to a product of digital. There is a large chasm between dirt and digital and most in the import/distribution business are still just hoping to get product to the US and find someone to buy it.

Consider this: the big change that will alter the course of the beverage world forever and it looks like it is going to take us all by surprise.