Easy predictions for the coming year in the NYC Market:
More grower import portfolios.
More arguments over Natural wine.
More good, buyable wine.
More mainstreaming of ‘Organic‘.
More Sommelier owned projects.
More “Lowest price in the Nation” marketing.
More ‘Craft’ spirits.
More Loire wines.
More old wines on Wine Lists.
More ‘small-scale’ California brands.
More wine programs with a value focus.
More appointment chasing.
More artisan producers changing hands..
“ We have more choices than ever before in the NYC market.
If you are part of the ‘fray of more’ above, the important questions are: How is it special?
How do you say something meaningful and truthful that resonates beyond a product or price?
What actually deserves attention?
If you can answer these questions well, you might move a market.