Do you have a house style?
To all the wine reps trying to make waves: figure it out and you will find gold. No, I am not talking about the house style of your portfolio (which you better be fluent in). I am asking what makes you different? Are you a meaningful specific or just a wine selling drone that could be replaced?
Let me be even more specific: you better be selling something other than wine in your portfolio.
Before you say “small growers, organic farming, native ferment, natural, clean, infusion over extraction, allocated, low alc., fresh, new, zero zero, ethical, minimal work in the cellar, Glou, etc.,” please realize that someone else is saying the exact same thing in front of the same buyers. Literally. Is this the dynamic you want?
“ You have to have a hook beside the wine that everyone wants or the buzzwords that every one of your competitors is parroting.
If you are just running around selling brands and aren’t using your own house style, you will plateau or even worse, perish.
Figure out what really differentiates you that isn’t about the portfolio you rep.
Is it you? Is it the company you work for? What makes a difference?
Find your personal house style and you can actually make waves. Without it, the wines make the waves and you can be easily replaced.