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ADD TO RYAN LOOPER
  • Blog
    • THE REORDER (Sales)
      the salesperson experience
    • SPLASH DECANT (Market)
      streetwise stories of the beverage marketplace
    • FIVE QUESTIONS (People)
      insider questions and answers
    • TASTE (Gastronomy)
      a view from the table
  • About Ryan
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THE REORDER 10/31/21

Patience/Impatience

There is always a strong tension of patience/impatience that goes along with artisan salescraft.

Your ducks will never be in a row and you will have to adjust to constant change.

The high performers of artisan salescraft I know and have worked with have one thing in common: they accept this tension. They know that there will be times to wait, times to act and times to start over.

Patience and impatience in tandem is a reality and the practice of the professional is to work with that duality and not against it.

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SPLASH DECANT 10/11/21

The “Top” Producers

It’s easy to know who the top producers are. You actually don’t need much more than an instagram account and a few minutes. These producers are lauded by the court of master sommeliers, WSET, etc., and called “classic” or “traditional” in tasting groups.

It’s much harder to know the up-and-coming producers.  It takes time, understanding and more intuition than study to find the new producers that have promise. And even further, takes going to a place and really spending time with all types of producers with different perspectives to see who will make a lasting impression.

The wine professionals to listen to are the ones that pay attention and know the landscape, not those who continually laud the same producers over and over again.

Amateurs recite the same script over and over again. Professionals keep searching.

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