To sell, or not to sell, that is not the question.
If the idea of “selling” motivates you, then live in that frame. Invest in the sales mentality as a competitive fire to continue to drive you. This pursuit is in itself not a bad thing. But be careful to avoid idolizing the number or that big case drop of wine or case stack of spirits that goes out. It’s a trap.
Selling is a result of philosophy and connection artistry – real craft.
The most important question in the beverage game today is how well you can connect.
Connection artists make waves. Salespeople make sales.