“The Struggling Salesperson vs. The Fluent Salesperson”
There is a cadence to a pistons firing salesperson – the fluent, knowledgeable seeker of market nuance. The fluent salesperson pays attention to the ripples, the seams, the open fields, and the crowded ones.
The struggling salesperson thinks about portfolio reputation and why they aren’t calling. They worry about small scale competitors and have no feel or touch for the tangible movements of a market.
The fluent salesperson sees the connections that they can make and chooses.
The struggling salesperson plays politics and thinks certain accounts equal success.
The fluent salesperson sees allocations as a tool.
The struggling salesperson sees allocations as the goal.
The fluent salesperson opens doors and rarely pushes anyone through.
The struggling salesperson pushes sales and rarely opens doors.
The fluent salesperson doesn’t fret, they make waves.
The struggling salesperson frets away and tries to make sales.
The fluent salesperson knows that the waves are in motion.
The struggling salesperson doesn’t even see the waves.
July in the NYC wine sales game is always a month that shows salesperson mettle. It shows who has grit and who knows how to make waves…and it is obvious who doesn’t.
“ The fluent salesperson pays attention to the ripples, the seams, the open fields, and the crowded ones.
The “slow month” is a mindset.
Don’t fret, make waves.
Don’t sell, make waves.
Don’t complain about inventory, make waves.
Don’t disparage the market, make waves.
Don’t get jealous of the one-man show, make waves.
Don’t compare importer to importer, make waves.